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JBMA Vol. 4, No. 1, 2023

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Volume 4, Number 1, 2023
    • The Future of Mobile Banking Satisfaction A Powerful Model Driven by Advanced Factor Analysis and In-Depth Multiple Regression Techniques, Charles E. Beck (pp.1-12).
    • The Impact of Offline Mobile Payments in a Specific Retail Setting Key Factors to Consider, W.R.P.K. Fernando (pp.13-24).
    • The Power of Art Advertising How It Shapes Consumer Reactions Across Different Product Categories, Matteo Peroni (pp.25-36).
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