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JBMA Vol. 5, No. 1, 2024

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Volume 5, Number 1, 2024
    • The Influence of Expression Types in Mobile Video Advertisements on Customer Engagement and Response, Ineza Gagnidze (pp.1-10).
    • Maximizing Mobile Business Development through a Strategic Business Process Framework, Grzegorz Michalski (pp.11-22).
    • Unveiling the Dynamics of Trust, Product Pricing, Discounts, and Premiums in Online Open Marketplaces A Comprehensive Exploration of Key Influences on Consumer Behavior and Market Success, Miriam Juárez-Torres (pp.23-34).
    • Explore Methods to Enhance the Air Freight Logistics Process by Analyzing Costs, Nidal Rashid Sabri (pp.35-44).
    • Logistics Models in Supply Chain Management: A Path to Efficiency and Success, Charles E. Beck (pp.45-56).
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